There were rumors that the company had dropped a number of it's major big names, including Davido and Don Jazzy. This has now been confirmed by the company in a new press release.
The press release reads in part: in line with its commitment to supporting Nigerian musicians by providing alternative platforms through which they can receive lucrative value for their intellectual property, MTN has announced brand ambassadors for 2016-2017.
Music ambassadors for 2016-2017 are:
Praiz (Praise Adejo); Iyanya (Iyanya Mbuk);Chidinma (Chidinma Ekile); Falz (Folarin Falana); Tekno MilesÂ (Augustine Kelechi) and Skales (Raoul Njeng-Njeng)
Four other ambassadors are - Saka, (Hafiz Oyetoro); Nedu (Steve Onu); Osuofia(NkemOwoh) and Adamu Zango.
MTN Executive, Amina Oyagbola spoke on the new developments. MTN remains proud to be associated with the growth and development of the careers of all our ambassadors, past and present, she said.
We specially thank all our former ambassadors for their immense contributions to building our brand and also making us the network of choice in Nigeria. We will definitely continue to maintain the strong and mutually beneficial relationship with them through the monetisation of their content on all our digital platforms - MTN Music+, CRBT and VAS.
Iweanoge posited that they planned to keep alive the same original concept of music brand ambassadorship. MTN would thus retain the services of past winners and participants of its Project Fame music reality TV show. These include Iyanya, Chidinma and Praiz.
MTN is particularly proud of these musicians because we not only gave them the platform to express their talent through Project FAME, we have consistently supported them over the years by making them our ambassadors. We are also proud to have been able to contribute to some of Nigeria biggest music acts.
Beyond the Project Fame alumni, Iweanoge also said MTN would still nurture other artistes. MTN would still retain the services of some of its newly-signed brand ambassadors. These include like Falz, Skales and Tekno who are the faces of its youth segment proposition - MTN Pulse.