Koko master D'banj has reportedly dumped him endorsement deal with Globacom for a deal with MTN.
According to Thenet, the Nigerian music star has parted ways with Michael Adenuga’s Globacom and pitched tent with rival, MTN.
A highly placed source says that ‘the deal happened a few weeks ago and Dbanj is very happy about it’.
D’banj is currently in South Africa and was yet to respond to our enquiries at the time of this report.
This will be the 2nd time Dbanj will fail to renew a deal with Globacom.
D’banj and Globacom fell out in 2010 when the pop singer reportedly entered the company’s bad books and all efforts at reconciliation failed. Despite multiple interventions, the telcom refused to extend his N70M two-year contract, settling instead for pop Twins Psquare for a four year deal worth over N240m.
But in 2013, a chance meeting with Glo’s billionaire owner Mike Adenuga led to a new endorsement deal, one of the costliest signings of 2013.
That arrangement has now expired, and insiders say a renewal is not on the cards.
What’s not certain is whether Globacom desired a renewal in the first place.
‘D’banj is a content evangelist. Ideally he should have been with MTN in the first place. Glo really doesn’t do much with music content so I assume D’banj has been counting his losses seeing he would have earned huge cheques from MTN’s several VAS products’, a telecoms insider told us.
There has been no official announcement from MTN, D’banj or Globacom. we awaits that.