Humblesmith whose real name is Ekene Ijemba came into limelight after his song "Osinachi" featuring Phyno went viral and which also followed a remix with Davido.

The fast raising singer has signed a juicy multi-million naira endorsement deal with one of Nigeria’s best selling noodles, Tummy-Tummy.

the singer happily took to the social media to break the news being his first endorsement since he came to limelight.

Speaking on why Humblesmith was chosen for the endorsement, the General Manager, Tummy-Tummy Food Industry said “We decided to sign Humblesmith as our brand ambassador because Humblesmith best represents and understand what the Tummy-Tummy brand stands for, he has the qualities, capacity and potential to take the Tummy-Tummy brand to the next level”.

The signing which took place in Lagos was witnessed by media personalities and top executives of the Tummy-Tummy Food Industry.

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